AI & Automation Advisory · DACH · BeNeLux

Practitioners,|not consultants.

We help Fortune 100 and DAX 20 enterprises turn AI and automation pilots into operating reality — strategy through Center-of-Excellence, delivery, and managed services.

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Frankfurt · Netherlands · est. 2018
15+
years in enterprise digital transformation
F100 · DAX 20
track record across financial services, manufacturing, public sector
DACH + BeNeLux
Frankfurt and Netherlands, working across Europe
AI-native
we run our own firm on the technology we recommend

The full transformation spectrum — under one roof.

Strategy through Center-of-Excellence, delivery, and managed services. You do not have to integrate four vendors to get from idea to running platform — we handle the whole journey, with senior practitioners at every stage.

01
STAGE
Envision
Strategy, opportunity, roadmap.

We map the realistic AI and automation opportunity for your organisation — what genuinely returns value, what is hype — and shape a roadmap your executives can defend.

  • Digital transformation strategy
  • Opportunity assessment
  • Business case & ROI modelling
  • Executive alignment
02
STAGE
Establish
Centers of Excellence, governance, AI policy.

We design and stand up the operating model — CoE structure, governance framework, AI policy, staffing model — so the second pilot does not die for the same reason the first one did.

  • Center of Excellence design
  • Governance & AI policy
  • Operating model & staffing
  • Knowledge transfer
03
STAGE
Execute
Process optimisation, automation, platform implementation.

We do the work. Process redesign, automation build, platform configuration, vendor selection — delivered by senior practitioners who have shipped this before, in your sector.

  • Process optimisation & automation
  • Platform implementation
  • Vendor-neutral technology selection
  • Procurement & negotiation
04
STAGE
Evolve
Managed services, continuous improvement.

We keep it running. Application lifecycle, monitoring, release management, continuous improvement — under an SLA you can take to your board.

  • Managed services & support
  • Continuous improvement
  • Performance monitoring
  • Release & change management
See all services in detail

Six reasons clients keep us on retainer.

01
Practitioners, not consultants
Senior team. We have personally implemented the solutions we recommend — across financial services, manufacturing, consumer goods, and the public sector.
02
15+ years, F100 / DAX 20
Track record at scale: central banks, automotive, FMCG, transportation. Programmes from €25K assessments to €6M+ multi-year transformations.
03
Boutique speed, no bureaucracy
Straightforward to engage. Decisions made in days, not weeks. No leverage pyramid, no rotating analysts, no slide-ware for its own sake.
04
AI & Automation native
We run our own firm on the same technology we recommend. Our advice is grounded in what we have actually shipped — including in our own operations.
05
Full transformation spectrum
Strategy → CoE → delivery → managed services, under one roof. You do not have to integrate four vendors to get from idea to running platform.
06
Vendor-neutral
Independent of any specific platform. We evaluate, select and negotiate based on your business outcomes — not partner kickbacks.

Four ways to work together.

Most engagements start with a Quick-Start Assessment — a two-to-four-week diagnostic that gives you an honest read on where you are, and what the right first move looks like.

2–4 weeks
Quick-Start Assessment
Rapid diagnostic. Where is the real opportunity, and what is the right first move.
1–3 months
Advisory Project
Focused engagement with clear deliverables — strategy, CoE design, AI policy, technology evaluation.
6–18 months
Transformation Programme
Comprehensive multi-phase support — strategy through implementation, with milestone-driven governance.
Ongoing
Managed Services
Platform and application support, monitoring, continuous improvement under an SLA.
Commercial models
· Fixed Fee
· Time & Materials
· Retained Advisory
· Managed Services

An honest read in two minutes.

Five questions. Two minutes. An honest read on where you are and what to do next.

QUICK-START READINESS · 01 OF 05
How would you describe your organisation?
Daniël Oostdam
DANIËL OOSTDAM · FOUNDER

Led by Daniël Oostdam.

Oostdam Advisory is led by Daniël Oostdam, who brings 15+ years of digital transformation, intelligent automation and AI implementation experience across Fortune 100 and DAX 20 organisations in EMEA. Previously Principal Consultant and DACH Lead at Information Services Group (ISG).

Frankfurt, Germany
Netherlands
Read the firm's principles

Let's see if there's a fit.

30-minute intro call with Daniël. No prep, no slides — just a conversation about what you are working on.

Book an intro callOr email directly