About

A boutique advisory firm. AI & Automation native.

Oostdam Advisory was founded to do the work most consultancies just talk about — by senior practitioners with a track record of shipping at scale.

DANIËL OOSTDAM · FOUNDER

Founder

Daniël Oostdam.

Daniël Oostdam, founder and Managing Director, brings 15+ years of digital transformation, intelligent automation and AI implementation experience across Fortune 100 and DAX 20 organisations in EMEA. Previously Principal Consultant and DACH Lead at Information Services Group (ISG), he has led transformation programmes for central banks, automotive groups, FMCG companies, and transportation operators — ranging from €25K diagnostic assessments to multi-year programmes exceeding €6M.

II.

Principles

Purpose, mission, vision.

Purpose

Why we exist

To help organisations achieve operational excellence through intelligent technology implementation and process optimisation.

Mission

What we do

We partner with forward-thinking organisations to identify inefficiencies, implement AI and automation, and transform business processes — creating sustainable competitive advantage.

Vision

Where we are going

To be recognised as the advisory firm that bridges the gap between cutting-edge technology and practical business application — setting new standards for digital transformation.

III.

Values

How we work.

Practitioner expertise

We are practitioners, not theoretical consultants. Our advice comes from hands-on experience implementing the solutions we recommend.

Living what we preach

We run our own firm on the same AI and automation technologies we recommend — demonstrating practical benefit in our own operations.

Client-centricity

We prioritise understanding our clients’ unique challenges and delivering solutions that truly address their needs.

Pragmatic innovation

We balance creative thinking with practical implementation, delivering solutions that work in real-world environments.

Collaborative trust

We place our clients’ interests first, working alongside them and combining their insights with our expertise.

Transformation enablement

We empower organisations not just with solutions, but with the capability to sustain and advance their digital evolution.

IV.

Industries

Where we have shipped.

Sector-only references — specific client names are kept private by default.

Financial Services

Banks, insurers, central banks. Multiple platform-scale automation implementations.

Manufacturing

Center-of-Excellence setup and automation rollout across Germany, France, Poland.

Consumer Goods

Multi-year strategic innovation partner: scouting, testing, selecting technologies.

Public Sector

Set up and operated automation platforms for major public-sector institutions.

Transportation & Logistics

Multi-year transformation programmes, €6M+ scale.

Services & Facilities

Efficiency-focused automation across operational functions.

Let's see if there's a fit.

30-minute intro call with Daniël. No prep, no slides — just a conversation about what you are working on.

Book an intro call →Or email directly